JASON NAPARSTEK
Writing copy that connects
Challenge
App: Videoleap video editor
Rewrite Videoleap's website to align with the app's new positioning, highlighting the following:
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Ease of use
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Accessibility to users of all skill levels
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Convenience of templates
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All-in-one editing
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Inspiration
Solution
Describe Videoleap's new feature and simplicity in clear language.
How I helped
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Worked with UX researchers to assess pain points and needs of target audiences.
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Collaborated with product managers and marketing managers to align the app's new positioning, drawing on user research.
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Wrote new copy with a clear, user-friendly voice.
Challenge
Lightricks needed to edge into the "Link in Bio" space in a short amount of time. We needed to quickly create a landing page highlighting the following:
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Explain the importance of having a Link in Bio page to creators.
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The ability of creators to customize their LiB to match their brand.
App: Link in Bio (customizable link aggregation page for IG/TikTok)
Solution
Create a clean and concise site presenting the new feature to prospective users.
How I helped
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Worked with UX researchers, product managers, and marketing managers to create clear messaging and to set goals for the new landing page.
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Collaborated with designers to create a page that users can easily understand and navigate.
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Wrote new copy that reflected the company's tone of voice.
