JASON NAPARSTEK
Writing copy that connects
Challenge:
Increase downloads with a new App Store video.
Solution
Develop clear, concise copy for a video that articulates Videoleap's most popular features and benefits.
How I helped
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Collaborated with product manager, marketing managers, and designers to align key messaging and goals.
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Created new copy based on user research and design parameters.
Challenge:
Introduce Videoleap's new template and feed in a short ad.
Solution
Use both copy and video to help viewers understand the new features and primary selling points.
How I helped
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A/B tested taglines for the new features.
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Created copy with product marketing manager that expressed key benefits of the new templates.
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Worked with designer to align copy with footage.
Challenge:
Show beginner-level users that intricate edits could easily be made with Photoleap's mobile app.
Solution
How I helped
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Coordinated essential messaging with product and marketing managers.
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Wrote voice over copy that reflected main objectives using the brand's tone of voice.
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Worked with designer to create ad that complemented copy.
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App: Videoleap video editor
Ad appears on IG & TikTok
App: Photoleap
Ad appears on IG & TikTok
Excite first time users by showing seemingly elaborate edits made on the mobile app with copy meant to encourage exploration and creativity.