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Apps: Facetune, Videoleap, Photoleap

Challenge

Research indicated that many users weren't finding our paid Google ads when searching relevant keywords.

Solution

Find popular Google search terms that target audiences use when looking for similar apps. Create ads targeting those search terms using relevant copy. This will allow us to reach new users. Examples:

  • Mobile photo editor

  • Object removal in photos

  • Easy video editor

How I helped

  • Researched relevant keywords and CTR of current campaigns. Studied successful campaigns for tone and voice.

  • Wrote and A/B tested new copy.

Results

Spend and installs increased by 17%.

*Google increases spend with increased CTR and installs

Client: Brightech home lighting, Amazon

Challenge

Brightech, a leading home lighting Amazon retailer, needed to boost sales. 

Solution

Create ads using copy that provides selling points for several lamps.

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